Intro to global business
What is global business?
Ability to conduct value-adding activities on a global scale in business
Why is global business important?
Expand markets and customers
Become more competitive
global Industry examples
Nature of global business
buying the raw materials or components that go into a company’s products from around the world
Buying manufactured components, sub-assemblies, and finished products
Application of marketing principles to satisfy varied needs and wants of different people residing around the world
Subjects of global trade
Take 15 minutes to search amongst your peers nearby to find an example of a global company and tell us why you chose this company and what they do on a global scale
Read chapter 1 on your own time