Introduction To Marketing

Primary Response: Within the Discussion Board area, write 400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

For this Discussion Board, please complete the following:

All products or services will have a list of features and benefits that help define the product or service. Features and benefits fulfill the wants, needs, and desires of the customer.

For example, Cheerios breakfast cereal is made with whole grain oats, which is a feature. The benefit to whole grain oats is lower cholesterol, leading to a healthy heart for the customer. You can check out the Web site using this link.

Cell phones have many features, such as texting, downloading apps, or GPS. Choose a feature of a cell phone and share the benefit that the feature offers. Why are cell phone features so important when buying a cell phone?