Part 1 (2-3 paragraphs each part, reference if needed)

You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following:

  • State the product and brand
  • Create a 3-question survey that includes the following:
    • A gender question
    • A recall question
    • A Likert Scale question on recall
    • Survey 5 males and 5 females
  • Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
  • If you are engaging in research, be sure to cite the source(s) in APA format.

Part 2


Week 8 Main Discussion Post

  • This week, your post should sum up your findings and conclusions from Week 1.

Week 1 question


Week 1 Main Discussion Post

  • Describe a research study that used human subjects and was properly done from an ethical standpoint.
    • The study should be based in the marketing or business disciplines.
    • Explain why the study was done well based on what you have learned so far.
  • Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
  • Because you are engaging in research, be sure to cite your source(s) in APA format.