Keynows

8 pages, not including abstract, introduction, conclusion, and references

 

This assignment is based on the Sof-A-Logue scenario linked above.
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You have been tasked with writing a preliminary media schedule for  the upcoming product launch. Media calendars can be written in a variety  of ways to include the specific media choices. Research how one can be  written so that you may present the schedule to the company’s brand  managers via Web conference.

Media Calendar Presentation

You will include the following:

  • Write a clear advertising media objective.
  • Define the advertising strategy.
  • Define the target audience.
  • Draft the creative message and how it will appeal to your target market.
  • Describe the media mix and how you will reach the target market.
  • Define  two traditional media options, two digital media options, and one other  medium that you believe will best appeal to your target market. Justify  your choices.
  • Create a 1-year media calendar with specific media choices.