KFC Case Study *

This assignment should be 15-20 pages excluding the title and reference pages.  The paper should contain at least one graph, figure, chart, or table.

Questions to consider:

1. Analyze the case and determine the factors that have made KFC a successful global business.

2. Why are cultural factors so important to KFC’s sales success in India and China?

3. Spot the cultural factors in India that go against KFC’s original recipe.

4. Why did Kentucky Fried Chicken change its name to KFC?

5. What PESTEL factors contributed to KFC’s positioning?

6. How does the SWOT analysis of KFC affect the future of KFC?

CASE STUDY GUIDELINES

Abstract (75-100 words): on separate page

Introduction:

Overview of the organization

Identify the type of business organization and strategies

Key players (people in power)

Body–Label headings according to subject/content:

Discuss Porter’s 5 Forces:

Competitors

Market Entry

Substitutable Products/Services

Suppliers

Customer

Supply Chain

Organizational Structure (centralized; decentralized; matrix)

Organizational Strategy (low cost; differentiation; etc.)

Identify problems, issues, variables, and relationships related to the case

Discuss problems and List symptoms

Isolate critical issues

Conduct PESTEL analysis

Political factors

Economic factors

Sociocultural factors

Technological factors

Legal/Regulatory factors

Environmental factors