Knowledge Deficiencies

  1. Knowledge Deficiencies:
    1. In the first section explain on one (1) page, what are your team’s knowledge deficiencies? For example, what don’t you know about the industry and/or organization and value creation? The organization’s strengths, weaknesses, opportunities, and threats? The organization’s key customer segments which make up the organization’s target market?
    2. Clearly indicate team members’ contributions
  • Course textbook: Marketing Strategy: A Decision-Focused Approach, 8th edition.
    • Chapter 6: Target Attractive Market Segments
    • Chapter 7: Differentiation and Brand Positioning
  • Value Creation
  • File: Marketing Consultant Report Annotated Outline