Lesson 12 Discussion

Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery.  This facility is tailored to treat infants suffering from severe medical complications upon delivery.  The program director is deciding whether to use an emotional or rational appeal in advertising copy.  What are the considerations in this decision?

At least 250 words

APA Format

At least 2 references

One reference can be from the textbook.

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers

The refence for that textbook is: