Which method of sales force organization would be most appropriate for: (a) a national company that sells a computerized billing system for small physician practices and (b) a manufacturer of adhesive bandages and sutures? Explain why for each scenario.
At least 250 words
At least 2 references
One reference can be from the textbook.
The refence for that textbook is:
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers