Managing Intangible Resources Assessment Information






ACCT 5920

Managing Intangible


Assessment Information

                           Term 1, 2021


Assessment Submission


  1. When submitting your assignment, please use the following naming convention for each assignment.





  • z9999999 is your student ID – please insert your Zid
  • _SURNAME – please insert your Surname
  • XXXX1111 is the course code
  • 19s1 is the Term name (2019, Term 1)
  • A1 is the Assignment number (A2 for Assignment 2)
  1. You must submit your Major assignment via the Turn It In Links set up in your Moodle course site. Turnitin is similarity detection software used at UNSW. One team member will submit on behalf of the team

You are able to submit a draft version of your assignment prior to the due date. This enables you to view the Turnitin similarity report on your work and decide whether it complies with the guidelines regarding referencing and plagiarism, before you submit your final version for marking. Please be aware that Turnitin will only generate ONE similarity report every 24 hours. Nevertheless, the version of your submission available at the due date will be deemed the final submission.


More information about plagiarism can be found here:

  1. Late submissions are possible but will be marked as such and will be subject to late penalties of 5% of the assignment weighting for each day late. Submissions more than 10 working days late will not be accepted.
  2. Extensions to assignment deadlines will be granted only in exceptional circumstances, and where adequate supporting documentation can be provided. Please note that work commitments do not constitute grounds for an extension. Requests must be made through the special consideration process.

For details about this process, see:

  1. Assessment tasks, other than the major final assessment, will normally be reviewed, and feedback provided, within 10 working days of submission.
  2. Please ensure you keep a copy of your assignment.


Assessment Structure


Assessment Task Weighting Length/Duration Due Date
Story-telling Presentation

Work in Teams/Individual


10% Approx. format 12 Mins to present then questions & feedback (total 15 mins) Approx Week 6


Team Major Written Assignment 30% Approx. 4500 words Week 10 (26



Assignment Presentation

Work in Teams/Individual


10% Approx. 12 Mins to present then questions & feedback (total 15 mins) Week 10 (26



Seminar Mark 5%   Weekly
Individual Essay 45% Approx. 4000 words Week 8 (14 April)


Assessment Tasks





This is an individually assessed effort completed in teams though assessed as individuals. Please click on the Join a Group Link in Moodle to ensure you are in a group.


The assessment is an opportunity to review and reflect on any area of intangibles of interest (for example, brand-names, or a reputation of a firm, great leader or culture etc.). You are asked to prepare a highly innovative presentation that conveys the importance of the intangible and bring your intangibles topic to life. For a useful resource on this go to:!


The presentation can be made via Collaborate Ultra and/or students can submit a video with an accompanying PowerPoint presentation (given in class at the usual time). A link has been set up for you in Moodle link titled: Sandpit Session (to Practice Online Presentations) where you can practice presentations and or pre-record presentations using Collaborate Ultra. Students are configured as presenters in the sandpit. You should familiarise yourselves with this tool in your own free time by going to the link titled: Sandpit Session (to Practice Online Presentations).

Role plays, television format and other innovative presentation styles are strongly encouraged. Your task is to tell a story and execute a powerful presentation about an area of intangibles (such as brand power or a recent event in the financial press with respect to intangibles). You will also engage with an audience from the start of your presentation and during the presentation.

In the October 2013 edition of In the Black Magazine titled: “What’s your Story”, it is reported that businesses have come to realise the value of storytelling. As one US storytelling exponent puts it: “Humans simply aren’t moved to action by data dumps, dense PowerPoint slides or spreadsheets packed with figures. They’re moved by emotion.” Motivational speakers have used stories for years, but only as part of their arsenal to build momentary enthusiasm. Stories are needed in the business context to help people really understand the messages, remember them and care about them.

The purpose of giving presentations and practising story telling in a course about intangibles is to ensure UNSW postgraduate students are work-ready via being able to think on their feet and communicate their ideas successfully. Delivering effective presentations is critical in contemporary business settings. Your presentation skills will determine whether you win jobs, your propensity for promotion and will be continually put to the test.

Allocation of marks:


Individuals from the team will assessed separately and therefore each class member must be present for this assessment. It is up to individuals to work collectively in order to execute an innovative presentation and to get the audience actively involved. For example, your presentation may incorporate a role play, quizzes, relevant videos downloaded from U tube, and other methods. It is essential to employ strategies that elicit audience involvement. More information will be provided in Seminars.




ESSAY (45%): DUE WEEK 8 (14 APRIL)




You are required to undertake extensive research for this assignment.


Required (Approx 4,000 words)


Drawing on prior research, critically evaluate why traditional financial reports have deteriorated in usefulness for contemporary organisations. Examine and discuss critically leading edge performance measurement tools and methods, that seek to overcome the argued deteriorating usefulness of traditional financial reports (highlight both the strengths and weaknesses of such tools and frameworks in your answer).


Additional Information:


  • Please complete and attach a coversheet as required by The School of Accounting.


  • Please include an introduction (introduces the topic and why important, outlines aims and purpose of essay, proposed structure, conclusion (includes implications of your findings and way forward) and abstract (tells us what the paper is about, the method which is a literature review where prior research is critiqued) the overall findings). The abstract is not included in the page limit.


  • Essays should be typed single spaced or 1.5 spacing using ariel or times new roman and pages must be clearly numbered.


  • Harvard style referencing is required.
Essay marking guide    
Criteria No Pass Pass 50–64% Credit 64–74% Distinction 75–84% High Distinction 85–100%
Knowledge and critical interpretation of strengths and limitations of conventional accounting systems (20%) Does not meet criterion. Satisfactory knowledge and interpretation of the key concepts; generally adequate understanding; some related concepts and/or issues may be misunderstood.

Argues only against

Good knowledge and interpretation of selected

material; adequate understanding of the issues as related to the question.


sufficiently only against traditional

Very good knowledge and interpretation of selected material; pertinent understanding of the issues. Argues very clearly only against traditional reporting systems. Excellent

knowledge and

interpretation of selected material;  advance understanding of the issues (extant research).

Excellent argumen for and against traditional reporting systems.



  • Knowledge and interpretation of the literature outlining evaluate why traditional financial reports have deteriorated in usefulness for contemporary organisations Both strengths of weaknesses of accounting reporting systems.
  • (20 marks)
  • Discussion and analysis of alternative frameworks and tools using relevant evidence.                                                                                                                                                          (30 marks)
  • Reflection and independence of thought in critically evaluating the extant research as relevant.                                                        (40 marks)
  • Organisation and presentation of ideas in writing (effective structure and expression)                                            (10 marks)

Your work will be assessed using the following marking guide:

Essay marking guide
Criteria No Pass Pass 50–64% Credit 64–74% Distinction 75–84% High Distinction 85–100%
    traditional reporting systems. reporting systems.    
Description and analysis of



Does not meet criterion. Satisfactory description and analysis of the key alternatives; reasonable argumentation (strengths and limitations of new tools) and adequate use of evidence; some related concepts and/or issues

may be

insufficiently or poorly analysed. Lack of reference to research.


description and analysis; mostly reasonable argumentation (strengths and limitations of new tools) and adequate

use of evidence. Arguments informed by research.

Very good description and analysis; sound argumentation (strengths and limitations of new tools) and use of evidence. Arguments clearly informed by research. Excellent description and analysis; nuanced argumentation (strengths and limitations of new tools) and use of evidence. Arguments very clearly informed by research.

Research and independence of thought 




Does not meet criterion. Satisfactory critical

evaluation; some adequate references to extant research.

Good critical evaluation; mostly wellconsidered references to  extant research. Very good

critical evaluation; pertinent references to extant research.

Excellent critical evaluation; E.g. references to extant research.
Organisation and



Does not meet criterion. Satisfactory organisation of ideas; some ambiguities but mostly accurate grammar, Good

organisation of ideas; mostly clear

writing style; mostly accurate

Very good organisation of ideas; clear

writing style; accurate grammar,

Excellent organisation of ideas; clear and nuanced writing style; accurate grammar, spelling and referencing.














Each syndicate is required to study a top 10 ranked brand name for the purposes of this assignment. Go to and select a brand. To engage with real world business problems and ensure students are better prepared for the workforce, this assignment question has been set in conjunction personnel from industry so to ensure that you as postgraduate students are engaging with crucial, authentic industry issues.


    Essay marking guide    
Criteria No Pass Pass 50–64% Credit 64–74% Distinction 75–84% High Distinction 85–100%
    spelling and referencing. grammar, spelling and referencing. spelling and referencing.  



  1. Provide a brief description of the case organisation, listing its main activities and relevant developments in its history and corporate strategy. (4 marks)
  2. Provide a comprehensive analysis of ‘visible’ organisational resources over the last three years, highlighting the tangible and intangible resources reported in this organisation’s financial statements. (6 marks)
  3. Construct and describe an ‘invisible resource inventory’ for this organisation, outlining key ‘invisible’ organisational resources and reasons for their strategic/operational importance. This could include a Balanced Scorecard and Integrated report approach. (10 marks)
  4. What recommendations would you make regarding the management of this organisation’s key intangible resources? Explain and justify each recommendation. (10 marks)


You will also be asked to write an individual self-reflection statement. More information will be provided closer to the time.


Additional Information


  • The body of the assignment should not exceed approximately 4500 words, excluding table of contents, abstract, and list of references. Use footnotes sparingly. Please note this is a suggested word limit only.
  • The answer to each section must be identified clearly by the use of sub-headings. In addition to the requirements outlined above, your answer should include a brief introduction and conclusion.
  • You must acknowledge all sources of information cited in your assignment.
  • ‘Dot points’ are to be used sparingly and judiciously.


Allocation of Marks to Individuals


Marks will be allocated to individuals using the weighting procedure outlined below. This weighting scheme involves the use of peer evaluation to assess the relative contribution of each syndicate member (use the form provided).


Peer Evaluation Marking Scheme


In order to provide an opportunity for substantial individual contributions to team performance to be rewarded, the following marking scheme is proposed.


STEP 1: The report will be marked and awarded a mark out of 20 (for illustrative purposes only).


STEP 2: Each student will provide their seminar leader with a rating of their own contribution and their assessment of the individual contribution of each of the other members of their syndicate. This will be a score out of 10 that reflects the amount and quality of the effort made by each of the syndicate members.


STEP 3: The ratings provided by each team member will be collated, averaged and converted to a percentage out of 100 to determine the proportionate contribution of each team member to the team result.


STEP 4: Half of the total mark will be credited to each student in the group.


STEP 5: The other half of the total mark will be multiplied by the number of members in the team and placed in a pool.


STEP 6: The pool will be allocated back to each team member based on the calculation of the proportionate contribution made by each team member.

STEP 7: The two marks determined in STEPS 4 and 6 will be added to give each student’s grade for the Case. However, NO student’s grade will exceed the mark assigned by your seminar leader. This will represent the UPPER CAP placed on the adjustment of your mark.


The following example will illustrate the calculation of marks.


STEP 1: A five-member group receives a mark of 14 out of 20 for the case.


STEP 2: (For steps 2 to 6 all calculations will be rounded to 1 decimal place). The individual ratings (out of 10) from each member average as follows:


Simone                8
Tran              10
John                6
Zoe              10
Angelina                6
  Total  40




Simone                         8         = 20%

Tran                            10        = 25%

John                              6        = 15%

Zoe                              10        = 25%

Angelina                        6        = 15%



Simone                         7

Tran                             7

John                             7

Zoe                               7

Angelina                       7


STEP 5: Pool of Marks

5 (group size) x 7 marks = 35 marks



Simone              8        = 20%             35                                         7

Tran                       10          = 25%           35                    8.75

John                  6        = 15%             35                                       5.25

Zoe                  10        = 25%             35                        8.75

Angelina            6        = 15%             35                                       5.25


Simone   7 7 14
Tran   7 9 16
John   7 5 12
Zoe   7 9 16
Angelina   7 5 12






You are required to make a presentation based on their major syndicate assignment (submitted in week 10 also), using a series of creative presentation techniques such as role play, television show format, news and current affairs etc. The presentation is online and can be made using Collaborate Ultra and or a video shown at your regular class time. You should aim to focus on the more interesting findings in order to tell a compelling story.


Allocation of marks


Every individual must attend the presentation. It is up to each you to use the talents of each individual to best advantage (e.g., making the presentation, design of visuals, undertaking research, writing of the presentation and ideas on how best to tell a story).

Guidelines for the grading of this presentation are outlined overleaf.





1. Ability to tell a story and engage audience with innovative techniques.  
2. Use of creative presentation techniques such as role play (may include television game shows, current affairs etc), quizzes and rewards.  
3. Use of engaging music and other tools and props.  
4. Clarity of communication (audibility, expression of ideas).  
5. Time Management (pacing, total time).

Did it run overtime?

6. Use of multi-media (design of PowerPoint, use of videos, posters, etc).  
7. Ability to tell a story that can capture your audience  
8. Willingness to be innovative and a variety of different presentation methods (UTube clips etc.)


9. Audience Participation.  
10. Strong introduction and conclusion made.  
Other Comments:






A copy of this form is to be at the Join a Group Link in Moodle. 


Each team of approximately will choose a name which will be your branding.



Syndicate Members



Student ID


Email address & phone





Insert your name here.
























Please include any other comments that may be relevant:















A copy of this form is to be submitted in Week 10. It is to be placed inside an envelope and attached to the syndicate submission.



NAME:                ________________________________


ID:                                                           ________________________________


SIGNATURE:     ________________________________



Provide a mark out of 10 for each member of your syndicate, including yourself, which reflects the relative contribution of each member.




Syndicate Member



Student ID


Mark out of 10




Insert your name here.
























Please include any other comments that may be relevant to the marker: