marketing

Do a One slide Powerpoint, the structure should exactly the same with the two photos I uploaded in the other document.

 

Our company is Caverion, and now we need to do a buyer personae of one of our customer — Technopolis

The person I choose is Kari Kokkonen who is the Chief Real Estate Officer Of Technopolis company. You have to do detailed research about him (include Linkedin, google news….), and do the personae looks same like the one I uploaded in the other document. (EXACTLY SAME STRUCTURE, you must have to write about their job title, goals, pain points, and values). All the information you write should be based on REAL information you searched.

Here is some useful link I searched about him : https://www.linkedin.com/in/kari-kokkonen-8796391a/detail/recent-activity/

https://figbc2.webtalkkari.fi/tiedote-gbc-finland-valitsi-vuosikokouksessaan-uuden-hallituksen-puheenjohtajaksi-technopolis-oyjn-kari-kokkonen/

It is about the B2B Buyer Personae. Defination: Who buyers are, § What they are trying to accomplish, § What goals drive their behavior,

§ How they think, § How they buy, and § Why they make buying decisions.

Here,

§ Buyers may be any people from the Purchasing Center (not only the professional buyers)

§ We are looking at their Purchasing Behavior, seeking their “Stories”

What you need to know about them:

1.Their job role/title

· §  Decision Makers in the C-suite, potential Champions in the Marketing department, Subject Matter Experts…

· §  Helps locating them in the customers’ organization

2. Your champion or not

· §  Are they excited about your solution?

· §  Ready to present it to internal advocates?

· §  If yes, need to know their role in the organization…

3. how they define success

· §  In order to create the necessary excitement, you need to touch their motivations.

· §  May be professional, but also personal.

4. which biggest challenges

· §  In order to present solutions though marketing campaigns

· §  Here, your success stories with similar customers are of very high value.

5. which key messages?

· What key messages will have value to them?

· §  In today’s on-line literature, this is mostly internet-driven, but this also holds outside of internet

(field reps).

6. where to find them

· There is the idea of customer “touchpoints”.

· §  Knowing how and where they engage will help you identify where to share your content and your stories, in the format they are familiar with.

7. how they prefer to interact

· Email? Phone ? Physical contact? Event or trade fair?

· Very important for knowing how to “nurture“ the relationship with them.

 

You should cover all these 7 points in the slide you make.