Marketing Strategy (3-4 pages)Positioning: Outline the positioning goals for the new offering and relate it to the company and any of its other offerings if they exist.
Product Strategy: Consider long-term goals and possible considerations for the company to make next year and two years from now. Provide factors that will tie into those considerations vis-à-vis market strategy.
Pricing Strategy: Provide an explanation and rationale for decisions on pricing. Be sure to reference a strategy or multiple strategies discussed in the course material.
Distribution Strategy: Outline the channels of distribution and provide a full description of how customers will access the offering.
Communication (Promotion) Strategy: Identify at least five tools to be used as part of this strategy and outline how themes (value proposition) will be consistent throughout them.
it is going to be about the Innovation Print Marketing Plan