Marketing

First, choose a foreign country. It can be any country you are interested in, that you would like to travel to, or conduct business in, except that it must be different from the one you chose for your country report #1. Then, choose a product or service that you might sell there. Neither the choice of foreign country nor the product will be graded (there are no wrong options) but try to avoid countries with which you have extensive first-hand experience or near-native knowledge.

Start your report with a sentence of the type “I want to sell (your product choice) in (country). This is meant to keep you focused on information that is relevant for that product category. Again, for this assignment, you must submit a report on this country. Think the type of actionable, relevant information that a manager would want if they knew nothing at all about the country and tasked you with putting them up to speed. It should be a short (approx. 2 pages) bullet-point report of facts, one or two visuals are acceptable if relevant.

This time you are expected to use your knowledge of international marketing, in particular the lessons in this module, to craft the report. The submission must include references, cited at the end of the write-up.

The challenge of this assignment is in summarizing an entire human community and reducing it to a considerably short list of sentences, numbers and visuals. You will be graded on how well you summarize a culture through a sound and validated set of dimensions such as the ones learned in this module.

Write your answers in a Word document or another text processing file and submit the file here.