A chain of European women’s clothing stores working with A and B classes . Their market becoming extremely competitive because several aggressive fashion stores are expanding aiming the young fashion – conscious buyers .They will begin with 8 branches in Jeddah & Riyadh . Also they planned to use digital marketing and advertising to distribute fasion products .

The questions :

Q1: Define the term “marking management “ and briefly explain the various elements of marketing mix being pursued in this case ?

Q2: how can you change the traditional mix to core business process concept ?

Q3: select the target market ?

Q4:select the USP unique selling preposition (brand promise you can rely on to attract customer

Q5:choose one of the target markets and write the full segments description (social class ,place time , income and education ….etc )of prospective consumer of there products ?

Q6: If the company have five competitors in the Saudi market you can tell them to offer other brands and how ? Fighting of segmenting brands or both  ? Give me examples

Q7 : Identify the channel of distribution the company would adapt and justify it by giving one reason. And what is the distribution strategy can be use by this company in future ( direct or indirect )(intensive or selective )

Q8 : Identify and explain the communication  mission used by this company and put some new tools can company use in the future ?

Q9: place the appropriate brand name of the product and  slogan?

Q10 : what is the proper pricing policy can be used ? And why ?what pricing strategy can use (skimming or penetration and why )