Marketing

Company strategies cannot be executed well without a number of support systems to carry on business operations.

Using the Danforth Library resources, search for recent (five years) articles that discuss how a company has used real-time information systems to aid the cause of effective strategy execution.  Explain their use of the information and how it relates to our coursework from this week.  Based on our readings (Thompson text and other material) from this week, what one enhancement or addition would you recommend the company make and why?

Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22nd Edition. McGraw-Hill.

Your initial response to the discussion question should be 250-300 words. You must have at least one course and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.