You are the marketing manager for a speciality retailer that sells customized handbags. Write a memo to your boss describing how the company could benefit from implementing a CRM system and some ideas for collecting data from customers in a innovative way.
Do me then give your opinion,explore further what other authors are saying (conduct research CRM) as it pertains to this subject.
Substantiate your response by using additional resource materials . Cite your claim Ex: the auto industry experience a 15 percent increase due to advertising electronic cars (Jones ,2020)