1- (Topic JC penny)

a) Who is your population and sample for your marketing research project?

b) What sampling methods would / did you use to select your samples for your marketing research project (i.e., convenience, snowball, etc.)? Why

c) What is a sampling error?

2- Share the progress of your data collection for jcpenny final paper.

3- (Topic nike airforce)

Discuss in detail what the challenges are for B2B sales for your product specifically and what are some of the improvements you are going to do. Discuss the 3 E’s of Digital sales as it relates to your project. Provide supporting evidence.

Provide references including your book and an external article to support your viewpoints.