Marketing

List One

  • Silent Generation – born between 1927 and 1945
  • Baby Boomers – born between 1946 and 1964

List Two

  • Generation X – born between 1965 and 1980
  • Generation Y/Millennials – born between 1981 and 2000
  • Generation Z – born after 2001

Instructions:

  • Pick one generation from each list and describe the characteristics and needs of the two generations you chose.
  • Compare and contrast the two generations.
  • Describe the channels of communication that would be appropriate for that generation.
  • How tech-savvy are the people in the generations you chose.
  • What marketing strategies do you feel should be used to sell a product to the generations you chose?
  • How would you market a product differently to a younger generation when they become older and need the same product? Will the characteristics of the generation factor into the marketing strategies? (example-medical care could be accomplished through facetime instead of visiting the doctor’s office.)

Guidelines for Research Papers

  • Word-processed
  • (3-5 pages)
  • Double spaced
  • One- inch margins
  • Font-Times New Roman
  • Size- 12