Marketing Assignment

Your marketing manager at White Claw (Links to an external site.) has alerted you that Hexo Corp. and Molson Coors have announced a joint venture in Canada called Truss Beverage Co (Links to an external site.).


She has asked you to write a 1.5 -2-page, single-spaced analysis paper to assess how you think Truss should segment, target, and position its Mollo and XMG product respectively.  The audience for this paper is her boss.  Given the audience, this paper should be professionally written, answer the questions directly and concretely, and not have a lot of unnecessary white space.

Assignment Notes:

  • This paper should have a strong introduction and conclusion
  • Be single-spaced throughout
  • Don’t add a lot of header info
  • Make sure to cite the information you used in the book to answer the questions using in-text-citations