Marketing Hw



This is an individual assignment. Identify a product or advertisement and explain how it

relates to the four meta-drives (survival, reproduction, kinship, reciprocal altruism). Please,

(i) Demonstrate your understanding of each meta-drive

(ii) Analyse how the product or advertisement addresses or appeals to the meta-drives

Overall word limit:500 words (Max.)


Your completed assignment must be uploaded to Ultra no later than 15:00 (3:00 pm) on 15

November 2021.A penalty will be applied for work uploaded after 15:00 (3:00 pm) as

detailed in the Programme Handbook. You must leave sufficient time to fully complete the

upload process before the deadline and check that you have received a receipt. At peak

periods, it can take up to 30 minutes for a receipt to be generated. Assignments should be

typed, using 1.5 spacing and an easy-to-read 12-point font. Assignments and

dissertations/business projects must not exceed the word count indicated in the module

handbook/assessment brief. The word count should: Include all the text, including title,

preface, introduction, in-text citations, quotations, footnotes and any other items not

specifically excluded below.

Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive

summary/abstract, acknowledgements, declaration, bibliography/list of references and

appendices. However, it is not appropriate to use diagrams or tables merely as a way of

circumventing the word limit. If a student uses a table or figure as a means of presenting

his/her own words, then this is included in the word count. Examiners will stop reading once

the word limit has been reached, and work beyond this point will not be assessed. Checks of

word counts will be carried out on submitted work, including any assignments or

dissertations/business projects that appear to be clearly over-length. Checks may take place

manually and/or with the aid of the word count provided via an electronic submission.

Where a student has intentionally misrepresented their word count, the School may

treat this as an offence under Section IV of the General Regulations of the University.



Extreme cases may be viewed as dishonest practice under Section IV, 5 (a) (x) of the General

Regulations. Very occasionally it may be appropriate to present, in an appendix,

material which does not properly belong in the main body of the assessment but which some

students wish to provide for the sake of completeness. Any appendices will not have a role in

the assessment – examiners are under no obligation to read appendices and they do not form

part of the word count. Material that students wish to be assessed should always be

included in the main body of the text. Guidance on referencing can be found in the

programme handbook and on Ultra.


Performance in the formative assessment for this module is judged against the

following criteria:

(i) Relevance to question(s)

(ii) Organisation, structure and presentation

(iii) Depth of understanding

(iv) Analysis and discussion

(v) Use of sources and referencing

(vi) Overall conclusions

The word count should include all the text (plus endnotes and footnotes), but exclude

diagrams, tables, bibliography, references and appendices. Guidance on referencing can be

found in your Assessment handbook under ‘Things you Need to Know’.


Students suspected of plagiarism, either of published work or the work of other

students, or of collusion will be dealt with according to School and University

guidelines.Your assignment will be put through the plagiarism detection service.