Marketing Individual Summary Assessment

This is a Marketing Summary Assessment about the Roku TV. Roku is the company this assignment is about

Your Individual Summary Assessment document should be double spaced using Ariel font #10 answering each of these following questions in detail. Make sure that you number AND answer each question (including the parts a-e under questions 3 and 4) separately.

  1. Give an overview on how your company markets their products in the USA
  2. Explain how this has changed over the past 5 years …be specific.
  3. Explain specifically how each of the following factors impact your company’s marketing activities in the USA
    1. Economics
    2. Politics
    3. Laws
    4. Resources
    5. Competition
  4. Explain specifically how your company’s marketing activities will change over the next 3 years for each of the following factors:
    1. Product
    2. Packaging
    3. Pricing
    4. Distribution
    5. Advertising & promotions