Marketing Management

Your recommendations and analysis must be supported by references, data charts, and logical deductions and cited sources. Your report should be at least 7 to 10 pages long (minimum) with relevant charts and graphs. Have at least five sources cited and included in your reference or bibliography section.  Title page and table of contents are not counted in the 7 to 10 pages.

Follows-

Internship Report.   Write a paper reflecting your experience as an intern and detailing the project you worked on/completed during your internship. The following is a guideline for your report:

1. Title Page

2. Table of Contents –  listing the sections of your report, including appendices with page numbers

3. Executive Summary  (1page) – outline your internship experience and how it relates to your academic learning. This section holds the major findings and implication of the project.

4. Company Profile – This section should be (2 – 3 pages)

A description of your place of internship, its mission, vision, values, history, function, activities, and structure. Organizational charts of the department you interned for and/or for the organization may be included as supplements to your report.

5.  Your assignment

A) A review of what your assignment was in the organization, what kind of problems or challenges did you encounter?   What did you contribute and how were matters handled and resolved.

B) An analysis of what you experienced and relate it to academic theories from strategic management, marketing, organizational behavior, operations management, or other relevant fields.  Please share how anything you were exposed to in your assignment was related to your curriculum at UCR.

C) Please describe the relationship you had to leaders in the organization and what you learned about leadership from your internship.  Are there any leadership characteristics that you observed that you would like to incorporate into your own leadership style?

D) Any recommendations that you might have for improving efficiency, sales, performance, service, research and development, culture etc. within the organization

E) Personal thoughts about your career choices and path after your Master’s Degree Program.