Marketing Plan For Blue Bottle Coffee In South Korea

 

t should be cover below title:

Executive Summery

Organizational Overview

Name of Organization

Mission Statement, Value, and Philosophy

Product Features

New Product Description

SWOT Analysis

Segmentation

Differentiation and Position

Competitors Position in korea

Perceptual Map

Finding Position for Market

Blue bottle Differentiation

Stage of the Product Life Cycle

Growing Market Share Strategy

Marketing Mix

Product Type

Features

Brand Strategy

Production Methods

Price

Price Objective:

Place

Promotion

Integrating Marketing Communication

Communication Model

Promotion Mix