Marketing Strategies

Please research a company that has established or enhanced their e-commerce business in light of the pandemic.

A brief video should be ready to be presented to the class.  There are many companies that have invested in e-commerce and have shared their predictions, success, lessons learned via video.

Please come prepared to show the video and provide a summary of the impact of the pandemic on the company.

Note: Summary should be around one page.

Example – Please see the below link as an example. In the same way, provide a link with youtube video link.

https://www.cnbc.com/2020/08/17/coronavirus-the-increasing-demand-for-disinfection-during-the-pandemic.html

https://www.youtube.com/watch?