Marketing Video Analysis

In this commercial I see a couple of target markets and as a marketer you have to find your target market. Lebron James is one the hottest spokespeople out right now, can you tell me how many times you see the product and for how long? Also, what song is playing and why you think they pick that song? And, who do you believe they are targeting which all those different characters?

Please provide a minimum 200 word discussion response.