Media Literacy

Purpose: Assess media headlines and evaluate how data is interpreted and displayed using media literacy and fact checking techniques.

 

Directions: Using the core concepts of media literacy, evaluate the opposing information about vaccine safety on the following websites using the table below. Please fill out the table by put an “X” in the cell to rate each factor. Answer the following questions by writing 1-2 complete sentences with appropriate grammar, punctuation and spelling. When answering the questions pay attention to both the source of information and the content of each website.

 

Vaccine Safety: https://www.cdc.gov/vaccinesafety/index.html

 

1. Who created this content? Is the author an individual or an organization?

 

 

2. How close is the author to the content?

 

 

3. What is the author’s (organizations) qualifications or expertise?

 

 

4. Is the content supported with data?

 

 

5. Who collected the data?

 

 

6. Are there any conflicts of interest?

 

 

 

Factors Poor Medium Strong
Proximity      
Expertise      
Rigor      
Transparency      
Conflict of Interest      

 

 

 

 

Vaccine Risks: https://vaccineresistancemovement.org

 

 

1. Who created this content? Is the author an individual or an organization?

 

 

2. How close is the author to the content?

 

 

3. What is the author’s (organizations) qualifications or expertise?

 

 

4. Is the content supported with data?

 

 

5. Who collected the data?

 

 

6. Are there any conflicts of interest?

 

 

Factors Poor Medium Strong
Proximity      
Expertise      
Rigor      
Transparency      
Conflict of Interest