MKT 345- Discussion 2

Read “British Petroleum Runs the Social Media Gauntlet” found in Doc Sharing. After reading the case, please respond to the following two questions:

1. While the parody account was posting on Twitter, BP asked for the account to be shut down. The social media site refused, saying that parodies were allowed under its terms of service. Is there a better way BP could have handled the accounts making fun of it?

2. Go on YouTube and view Tony Hayward’s apology. Was this a well-constructed social media message? Should YouTube have been used differently, the same, or not at all in presenting BP’s case? Explain your argument.

When responding to two classmates, please state why you think their recommendation will or will not work. Support your idea with materials from the text.