Operational Planning

Read Chapter 3 power point and view the required videos on PESTEL Analysis and the Five Forces Framework.

Select one of the cases from Part 2 of the Thompson (2020) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.

For this assignment:

· Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2020) text.  You must address all six elements.

· Prepare a brief Five Force Analysis as presented in our Thompson (2020) text for your selected case. Address all five forces.

Submission Details:

· Your analysis must be driven by facts, research, and data.

· Your analysis should be 450 – 500 words

· Incorporate at least one course (our text) and one non-course scholarly/peer reviewed source in your paper.

· Create Leve1, 2 and Level 3 APA headings for each portion of the analysis.

· All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.