- Did you get transferred to a product website?
- Were you taken to an online promotion such as a sweepstakes?
- What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort?
- Finally, describe the different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective.
End this assignment and your answers with Conclusions and Recommendations