Pricing Strategy

What are some of the difference between demand influences and supply influences on our pricing decisions? After reviewing this week’s resources and your research, consider the challenges marketers face as they seek to balance supply and demand.  Increased prices typically result in lower demand and vice versa.  However, this is not always the case.  Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why. APA format required

 

How to Price Your Product: 5 Common Strategies

https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pricing-5-common-strategies

Blog:

How to Choose a Pricing Strategy for Your Business

https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/