Products and Services can be differentiated based on the following dimensions:
Products: Form, Features, Customization, Performance Quality, Conformance Quality, Durability, Reliability, Repairability, and Style.
Services: Ordering Ease, Delivery, Installation, Customer Training, Customer Consulting, Maintenance and Repair.
Pick a product/brand (either a product or a service) and discuss how that brand utilizes one or more of these dimensions to differentiate itself. How successful are they in terms of differentiating themselves against the competition?
Mention and discuss a company/brand (other than Apple) that you think is using “design” as a way to differentiate themselves. Try to use a different company than used in prior section.