· Identify a product or service that has launched in the past two years that you believe is particularly notable, even revolutionary
· Explain why this product offers meaningful improvement to its customers, and what about it is well-designed
· How it will impact market conditions and the competitive climate in its industry or segment
· identify up to three areas of the product that could be improved.
· Explain how you would evolve the product to address these issues and how you’d assess whether these changes had a positive impact.