Products And Services

The product is Gucci.  Answer them in the blank spaces.spaces.

Products and Services are also positioned in marketing based on product attributes, geography, lifestyle psychographics – Review up to 5 marketing communications pieces from the brand and identify what you see (please write this up in summary): 

What products are promoted? 

What audience is depicted in the marketing pieces?

What do you see in terms of geography for the pieces?

Brand Positioning

  • In the marketplace – how does the brand appear in the marketplace in terms of revenue?  Try to find current revenue information as well the revenue of current competition.
  • In the mind of the consumer (target audience) – how does the target audience think about the brand, and how does the brand WANT the target to think of it?  This can be based on what you have seen in terms of marketing messaging or even something you have read from the brand on how it wants to be perceived.
  • Against the competition – please identify at least two competitors; who are they and how does the brand position itself against the competition?
  • Products and Services are also positioned in marketing based on product attributes, geography, lifestyle psychographics – Review up to 5 marketing communications pieces from the brand and identify what you see (please write this up in summary):
  • What products are promoted?
  • What audience is depicted in the marketing pieces?
  • What do you see in terms of geography for the pieces?
  • What lifestyle references do you see?