Project Nike

PROFESSOR LORI RAMIREZ UNIVERSITY OF HOUSTON – DOWNTOWN BA 1301: INTRODUCTION TO BUSINESS

COMPANY ANALYSIS

INSTRUCTIONS

In order to evaluate your understanding of the business process, you are asked to assume the role of business consultants. In this role, you will research a company of your choice and write a compelling analysis with recommendations on how the company can improve its current position in the industry.

The company analysis consists of 1 required section, Section #1 Introduction and External Environment Analysis. In the analysis, you will provide some background information, analyze each section, and provide recommendations. The focus of this assignment is on your recommendations. Based on the analysis you’ve conducted, what do you suggest the company should do to improve? Therefore, the recommendations should be at least 1 page in length.

Use correct APA formatting for citations, Times New Roman 12-point font, and include a reference list. Either single or double line spacing is acceptable. If working on a team, include a title page with all team members’ names listed. Each person MUST submit the assignment on Blackboard to earn a grade.

Required – Section #1: 2-3 pages not including your references. Worth up to 200 points.

SECTION #1 – Introduction and External Environment Analysis (Required – 200 pointso Company background – Brief overview

o Current form of business ownership – Sole proprietorship, LLC, etc.

o External environment analysis of each factor

Questions to consider: Do you recommend a change in the form of business ownership? Why or why not? How would that change benefit the company? What should the company do about past, current, and future impacts from the external environment?

Analysis = Background information, analyze each section, and provide recommendations.

The focus of this assignment is on your recommendations. Therefore, the recommendations should be at least 1 page in length.

Use correct APA formatting for citations, Times New Roman 12-point font, and include a reference list. Either single or double line spacing is acceptable. If working on a team, include a title page with all team members’ names listed. Each person MUST submit the assignment on Blackboard to earn a grade.

Political/Legal: What key political developments are taking place now? How do these changes affect your market and customers?

Economics: Are economic changes affecting your company, customers, or suppliers? Does this create opportunities or threaten your market potential?

Social: What social changes are occurring? Are there social trends that may impact the potential of your company?

Technological: What key technological trends impact your business? Do these changes create opportunities or threaten your potential?

Global: What key global matters affect your company? Are there events outside the US that affect your company, customers, or competitors?

What do you suggest the company should do to improve?

 

 

Recommendations:

· Technological:

· Economic:

· Political/Legal:

· Demographic:

· Social:

· Competitive:

· Global: