Public Relations

The module will be assessed on an Assignment consisting of a video recording to be submitted in Week 11.
The presentation will consist of a 10 minute presentation.
You are required to choose one of the options below and from a public relations perspective review the campaign
You will need to produce (1,500 words minimum, 2,000 words maximum): 09.2017 Page 5 of 7 1.
A Powerpoint presentation explaining:
 the background to the subject
 the public relations issues faced
 any objectives they could establish for the campaign.
 any positives or negatives
 any recommendations for extending the impact of the campaign (60% of the marks)
2. A Q & A document containing likely questions and responses to support the presentation. (20% of the marks)
3. A recorded presentation on your research project which needs to be uploaded to Blackboard. (20% of the marks)