Students in small groups will each be assigned a specific journal article which contains contemporary issues to reflect upon. This is to assess how well students can apply theories learnt in textbooks are applied in reality.
Due Date: Week 7-9 depending on assigned date
Each group (3-4 persons) will be assigned 1article to read and present the key concepts in the readings to the class using Powerpoint presentation (25 minutes). Only one presentation for an assigned reading is required for each group. The group is required to present and interpret the concepts and critically assess/compare how such concepts could be applied in the real business. The group should also be required to answer questions that could be raised from other peer groups in the class (approx. 5 – 10 minutes). The lecturer in this graduate-level course exercise will mainly act as a facilitator and guide to the development of students’ knowledge and analytical skills. Through such approach the students are encouraged to develop their own independent thinking and critical analytical ability.
- How well did the group identify the key concepts/issues discussed in the given articles?
- How well did the group provide its interpretations of the given articles?
- How well did the group discuss the implications and potential application of such concepts to the real business in the hospitality or tourism industries?
- How effective is the group members in using the presentation methods?
- Did the group demonstrate good control on timing?
- Did the group demonstrate effective skills and knowledge on answering queries raised from others?
- Group_1 – Lam, C. & Law, R. (2019). Readiness of upscale and luxury-branded hotels for digital transformation. International Journal of Hospitality Management, 79. 60-69.
- Group_2 – Jung, T., Lee, H., Chung, N. & Dieck, M. (2018). Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites. International Journal of Contemporary Hospitality Management, 30(3), 1621-1645.
- Group_3 – Bianchi, C. (2016). Solo Travellers: Motivators and Drivers of Satisfaction and Dissatisfaction. International Journal of Travel Research. 18, 197-208.
- Group_4 – Kim, M., Roehl, W. & Lee, S. K. (2019). Effect of hotels’ price discounts on performance recovery after a crisis. International Journal of Hospitality Management. 83, 74-82.
- Group_5 – Jia, X., Liao, S., Van der Heijden, B. & Guo, Z. (2019). The effect of socially responsible human resource management (SRHRM) on frontline employees’ knowledge sharing. International Journal of Contemporary Hospitality Management. 31(9), 3646-3663.
- Group_6 – Kuo, C., Chen, L. & Tseng, C. (2017). Investigating an innovative service with hospitality robots. International Journal of Contemporary Hospitality Management, 29(5), 1305-1321.