Chapter 7’s case study entitled, “No-frills Ryanair faces test with Business Plus” discusses target marketing in detail with a use case.
After reading this case study, conduct a 2-3 page reflection paper addressing the following discussion questions
- What is the rationale behind Ryanair’s decision to compete in the business segment?
- How attractive do you assess the business segment to be to Ryanair and why
- What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in following such a strategy?
Reflection papers should be in APA format, Times New Roman, double spaced, in 12PT FONT. A title page and the reference page are required but do not count towards the 2-3 page minimum.