Retail Marketing Presentation

Read the required Greenwald article. Assume that you have been asked  by the management company of a high-traffic shopping mall to analyze the  sensory and segmented marketing strategies being used by its tenants.  Prepare a PowerPoint presentation for the next executive meeting  addressing the following:

Presentation Content

  • Analyze both the sensory (visual, audio, aroma, color, etc.) and  segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost,  etc.) strategies being used at the property.
  • Conclude your presentation with an assessment of who the shopping  center is most targeted toward and why that may or may not be a viable  strategy in the market featured.

Presentation Design
The Presentation:

  • Must be 10-12 slides (not including the title and references slides).
  • Must include the speaker notes at the bottom of the screen to detail  the information that would be included in an actual presentation.
  • Must include visuals taken on an actual tour of a local mall or  those taken from online sources with proper citations to demonstrate the  findings from at least seven retailers.
  • Must support the conclusions with research from at least three  scholarly sources, at least one of which is peer-reviewed, in addition  to the text.
  • Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.