Rhetorical Elements

Rhetoric is the study of how words are used to persuade an audience. With a rhetorical analysis, people study how writing is put together to create a particular effect for the reader. So, on the flip side, rhetorical writing involves making conscious decisions to make your writing more effective.

Instruc�ons 1. Watch these videos: 2. The Art of Rhetoric: Persuasive Techniques in Advertising (https://www.youtube.com/watch?

v=FeCz5fy02JE)

Minimize Video

The Art of Rhetoric: Persuasive TechniqueThe Art of Rhetoric: Persuasive Technique……

9/16/2020 Assignment 4b: Rhetorical Elements/Cognate Strategies (Due September 20, 2020)

https://rsccd.instructure.com/courses/56970/assignments/782705?module_item_id=3439738 2/2

3. Rhetorical Analysis of Budweiser Super Bowl Commercial – 2015 (https://www.youtube.com/watch? v=mrTzRtf61qU)

(https://www.youtube.com/watch?v=mrTzRtf61qU)

2. Ethos Logos Pathos Commercials 2014 (https://www.youtube.com/playlist?list=PLUt_PBZQzj_D7wPfnSX- m9Ho1pfcq_CgG) This is a mashup of 12 working separate commercials depicted logos, ethos, and pathos. Choose 10 of the 12 to write about in a short essay. Follow these criteria:

Paragraph 1 – Introduction Paragraph 2 – In a numbered list (See below) include the following for each commercial:

1. Name of commercial

Product being sold

Message/Theme

Explain whether the commercial is using logos, ethos, or pathos to market to consumers.

Explain why the commercial was successful.

2. Name of commercial

Product being sold

Message/Theme

Explain whether the commercial is using logos, ethos, or pathos to market to consumers.

Explain why the commercial was successful.

3+. (continue providing the same information as 1 and 2)

Paragraph 3 – Reflect on the commercial you felt was the best of the group. Explain why.

Criteria: Your paper should be: 2.0 line spacing, Times New Roman, 12 point font, 1-inch margin all around, APA format, and saved as an MS Word doc or docx. APA-7 format instructions can be found on the Purdue OWL website (https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html) .

Save as: LastName_FirstInitial_A4b_Rhetoric.