10 minutes per team – strictly enforced
Imagine you are seeking financing from angel investors. This will be your presentation to hopefully get a seed round investment for your new company.
At a minimum, your deck must address the following topics, in the following order:
A quick initial “elevator pitch” title slide describing what you basically do (“Facebook is a social network that allows friends to share updates, photos and videos with each other.”)
A roadmap for the deck (a table of contents for your presentation)
The problem you are solving
How you are solving it, and how are you doing so uniquely.
Your competitors and how you are different
The tests you have run to reduce risk, refine your approach, test customer demand, and validate key hypotheses. This is a very important part of the deck. Tell us, specifically, what you have done to eliminate risk from your initial idea, and how you have been scrappy.
Basic pro forma financials for 1-3 years (keep these REALLY simple)
How much money you are seeking, which should be at least $100,000, perhaps more
What you will use seed proceeds to accomplish; and
Your future vision for the company and additional growth opportunities
If you have a product, you must show and demonstrate a prototype. If you have software (or an app), you must have a basic wireframe (a visual representation of the key elements of the app or software)
Anything else you think is relevant or important.
YOU SHOULD ASSUME THAT, IF THE COMPANY DOES WELL, YOU’LL BE RAISING ADDITIONAL MONEY IN 6 MONTHS TO A YEAR, SO DON’T WORRY THAT THE SEED ROUND WON’T LIKELY GET YOUR COMPANY TO PROFITABILITY.
Please remember that investors will have a hard time getting excited about a business that can’t get big. So, as Eric Ries say, “test small, but dream big.” You should be able to demonstrate how your business can ultimately generate tens of millions in revenue.