Service Marketing Report

Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.

Discussion question

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.  with 600 words.