Simulation Exercise

need these questions answered in reference to attachment. I am team E which is Efficient motors. read the info and answer questions according to attachment.


6. SWOT Analysis – Company strengths, weaknesses, opportunities and threats

7. Market Strategies – Write down the marketing and promotion strategies that you want to use or at least consider using. Strategies to consider:

  • Networking – go where your market      is
  • Direct marketing – sales letters,      brochures, flyers
  • Advertising – print media, directories
  • Training programs – to increase      awareness
  • Write articles, give advice, become      known as an expert
  • Direct/personal selling
  • Publicity/press releases
  • Trade shows
  • Web site

8. Pricing, Positioning and Branding – From the information you’ve collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness.