STRATEGIC BRAND MANAGEMENT

STRATEGIC BRAND MANAGEMENT.

STRUCTURE OF ASSIGNMENT 1

STAKEHOLDER IMPACTS

 

 

Introduction:

Discuss the brand you have chosen. Give some background information.

Brand Equity:

Here you can discuss brand equity generally, including definitions and models which can be applied to your chosen brand.

Stakeholders:

Define stakeholders and discuss internal/external stakeholders.

Internal stakeholders:

How do internal stakeholders influence the chosen brand and help to make it successful?

External stakeholders:

How do external stakeholders influence the chosen brand and help to make it successful?

Conclusion:

Explain why it is important for brands to develop relationships with stakeholders and how they can increasingly contribute to brand value.

 TASK

You are required to write a report (3000 words maximum) addressing the following issues:

Choosing a service brand of your choice, critically examine the brand and identify sources of brand equity. Using the same service brand analyse how stakeholders both internal and external may be managed/utilised by the brand to contribute to its success.

 

 

Additionally, you are required to consider the following guidance points which are there to help you structure an effective piece of work. Guidance on essay and report writing is available under ‘Academic Matters’ in your Student Handbook. In addition, note the presentation standards specified in the Student Handbook concerning margins, font and layout.