Strategic Content Marketing Objective
What is Pampers’ marketing objective?
Fine at least 1 objective for each:
· Owned Media
– Strategy – Website
-Tactics: Optimize homepage to focus on new gift guides
· Earned Media
· Paid Media
· User-generated Media
· & Find The Measurement Metrics
Here are some sources to help what each media means, and what Content Marketing is
44 Must Read Resources on Content Marketing (neilpatel.com)
Content Audit: The Step-by-Step Guide for the Ultimate Strategy (semrush.com)
The template is attached to the document.