Strategic Content Marketing Objective

What is Pampers’ marketing objective?

Fine at least 1 objective for each:

· Owned Media
– Strategy – Website
-Tactics: Optimize homepage to focus on new gift guides

· Earned Media

· Paid Media

· User-generated Media

· & Find The Measurement Metrics

Here are some sources to help what each media means, and what Content Marketing is

44 Must Read Resources on Content Marketing (

Content Audit: The Step-by-Step Guide for the Ultimate Strategy (

The template is attached to the document.