Strategic Information Systems (Enterprise Project) Management

CST3310 – Strategic Information Systems (Enterprise Project)

Management

Week 13 and 14

Networking Issues (Social Networks / Wed 2.0 / IR 4.0)

Agenda

  • Review of the organisation’s presence in social networks and media
  • Review of the organisation’s use of the Internet for business purposes
  • Review of the organisation’s practices aligned towards IR 4.0

Review of the organisation’s presence in social networks and media

Definition of Social Media

Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people.

These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs.

Source: https://karoku.com/socialmediasocialnetworkingplainandsimple/

Social media critique

What is social media?

  • The use of web-based technology as an interactive means, usually with a broad audience.
  • Everyone has an opportunity to create, share, distribute and engage in content.

Advantages            Disadvantages

  • It has multiple functions to suit a Since it is not interactive, little to person’s needs no feedback may be received
  • There is a lot of buzz, which Lots of spam content means that it is easy to go viral (For example, information is circulated rapidly and widely from one internet user to another)
  • Published content can attract interaction

Source: http://www.differencebetween.net/technology/differencebetweensocialmediaandsocialnetworking/

Social networking defined

The practice of expanding the number of one’s business and/or social contacts by making connections through individuals.

Establishes interconnected Internet communities

(sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise.

Source: https://www.apm.org.uk/resources/whatisprojectmanagement/

Social networking critique

What is social networking?

  • The creation of both business and personal relationships and maintaining an interactive environment, with an aim of building a network.
  • Profiles are built with personal details, and the content based on peoples

 

interactions.

Advantages

  • It is possible to get meaningful feedback
  • Meaningful relationships are made
  • The content received is in line with the interactions

Disadvantages

  • It can take time to build meaningful relations and interactions

Source:

 

http://www.differencebetween.net/technology/differencebetweensocialmediaandsocialnetworking/

Social media vs Social networking

Source:

http://www.differencebetween.net/technology /differencebetweensocialmediaandsocialnetworking/

Private Online Communities

Private online communities are focused on helping people become more successful in their jobs, industries, or with particular products. People join and participate in private online communities to:

  • Build personal brands within a niche
  • Help others
  • Get answers and support
  • Stay informed
  • Access exclusive information
  • Find partners
  • Ask experts
  • Have a voice in the future direction of a company
  • Get job or career advice

Source: https://www.business2community.com/socialmedia/ultimateguidepublicsocialnetworksvsprivateonlinecommunities0926478 0926478

Public Social Networks versus Private Online Communities

e.g. Facebook, LinkedIn, e.g. WhatsApp Business, and Google+ Skype Business

Source: https://www.business2community.com/socialmedia/ultimateguidepublicsocialnetworksvsprivateonlinecommunities0926478

Social networks:

what medium is used?

  • As it becomes ever more mobile, social networking is rapidly leaving the desktop in its wake.

Source: https://www.statista.com/chart/2109/timespentonsocialnetworksbyplatform/

Social networks: how are they used?

Source:

http://www.reflectionmedia.com/socialnetworksdifference/

 

Global use of mobile, Internet and social media

Internet penetration by region

Social media penetration by country

Social network popularity

Social media reach in the UK

Social media interactions with brands

Social network engagement

Social network engagement/reach

Average interaction per post (different platforms / per 1000 followers)

Social network demographics

 

Social media lives per age

Source: https://www.ofcom.org.uk/__data/assets/pdf_file/0024/134907/childrenandparentsmediauseandattitudes2018.pdf

Social media lives per age

Source: https://www.ofcom.org.uk/__data/assets/pdf_file/0024/134907/childrenandparentsmediauseandattitudes2018.pdf

Social media sales

  • Engage new customers with your brand to generate brand recognition and trust making sales 57.5% more likely

 

Social media goal ideas – aligned with marketing efforts

  1. Increasing brand awareness
  2. Driving traffic to the website
  3. Generating new leads
  4. Growing revenue / sign-ups / sales
  5. Boosting brand engagement
  6. Building a community
  7. Increasing press mentions
  8. Achieving social listening

Social networking challenges for businesses

Social media success metrics

Social media – platform choice

  • Where your audience likes to get their information
  • Which media works best for your product or service
  • Your business goals

 

Social Media marketing plans

  1. Do a Social Media Audit
  2. Identify Your Target Audience
  3. Choose 2-3 Social Media Platforms that best fit your Target Audience
  4. Determine Your Most Important Metrics
  5. Set Social Media Marketing Goals
  6. Research Your Competitors
  7. Create and Share Engaging Content
  8. Give Your Audience What They Want
  9. Be Social and Build a Community
  10. Determine the Optimal Times to Post
  11. Track Your Results

Social media platforms for businesses

Social media metrics for businesses

  • Determine Your Most Important Metrics
  • Such as likes and number of followers, conversions, click-through rate (CTR)

 

Social media strategy

  1. Choosing the Right Platform (Audience)
  2. Creating your Social Media Objectives
  3. Designing a content plan
  4. Building a Diverse Content Strategy
  5. Testing and Adjusting your Marketing Plan

Source:

https://chaosmap.com/blog/createsocialmediastrategy/

Social media strategy

  • Creating your Social Media Objectives

Source:

https://chaosmap.com/blog/createsocialmediastrategy/

Social media in plain English

Source:

https://youtu.be/MpIOClX1jPE

Social networking in plain English

Source:

https://youtu.be/6a_KF7TYKVc

Review of the organisation’s use of the Internet for business purposes

 

Children acquire consumer behaviour norms through observation.

  • Shopping together with family (Consumer Socialiasation).
  • Copying elders and their behaviours (modelling).
  • Peer Group (friends, classmates) also plays a major role.
  • Earlier Families considered to be a reliable source of information.

– With the growth of Internet these behaviors are changing. People check internet first and then decide what to buy.

 

Business use of the Internet

  • As a business owner, knowing the role of internet in business will help you take advantage of the powerful opportunities it offers to grow you business and make operations more effective.

Source: http://www.airinternetarnhem.net/theroleofinternetinbusiness/

Internet marketing

  • Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience.

Source:

https://specialties.bayt.com/en/ specialties/q/293741/whatistheroleoftheinternetmarketingconceptingrowthofyourbusinessthroughsocialmedia/

Internet marketing strategy

Source: https://www.nigeltemple.com/2013/04/20/internetmarketingstrategy/

Internet marketing strategy

  • Creating a company marketing strategy is a vital element for

Source: https://www.crbservices.com/needforcreatinganinternetbusinessmarketingstrategy.html

Making the most out of Internet – Internet of Things (IoT)

  • IoT/IoE is becoming widely popular and many ecosystem players are stepping into the game.

Internet of Things (IoT) value chain

Source: https://www.enterpriseirregulars.com/118617/internetthingsstrategywilldetermineorganizationsfuture/

Review of the organisation’s practices aligned towards IR 4.0

What is the fourth industrial revolution?

  • The fourth industrial revolution is a set of emerging technologies that allow hardware and devices to communicate autonomously to each other along the production networks, which leads to the creation of the smart factories, where computer-driven systems will control production processes, create virtual copies of physical products/contexts/processes, and/or make decisions based on self-organization mechanisms.

Source: https://evodiokaltenecker.com/whentechnologymeetsstrategyimpactsofindustry40/

IR4.0 revolution

  • Industry 4.0 refers to the Fourth Industrial Revolution, comprising growing trends in automation, the

Internet of Things (IoT),

Big Data and Cloud Computing technologies.

Source: http://www.mpc.gov.my/industry4wrd/

IR4.0 – Three horizons of IR4.0 implementation and usage

  • Manufacturers seeking entry into an integrated system require a basic level of connectivity. Once this connectivity is established, they can begin the journey toward integrating digitalization processes.
  • This typically occurs in three different horizons: process optimization, process flow and quality, and new business models.

Source: https://www2.deloitte.com/us/en/insights/focus/industry40/buildingcapabilitiesthroughcollaborationsstartups.html

IR4.0 benefits

As the image below shows, enhancing productivity, reducing costs and the automation of internal processes dominate. Companies that are further from a benefit perspective and look at better customer service, new revenue streams, models and innovation, IoT deployments go further.

Source: https://www.iscoop.eu/industry40/

IR4.0 in education

  • At APU, we developed our own IR 4.0 strategy to prepare our students to join the workforce of the future.
  • We nurture the world’s future innovators and uphold our Vision as a University of Technology and Innovation.

Source: http://www.apu.edu.my/APUindustryrevolution40

IR4.0 technologies

  • Business cases for investment in digital solutions are multiplying, but the approval of these solutions are difficult due to the lack of available proven cost benefit metrics to demonstrate the ROI of potential emerging technologies.

Source: https://www.pwc.com/us/en/industries/capitalprojectsinfrastructure/library/industry40capitalefficiency.html

Prioritising IR4.0 tools

Source: https://www.pwc.com/us/en/industries/capitalprojectsinfrastructure/library/industry40capitalefficiency.html

IR4.0 readiness model

  • This self-check lets you calculate your very own Industry 4.0 scorecard.

Source: https://www.industrie40readiness.de/?lang=en

IR4.0 technology ecosystem

Source: https://www.strategyand.pwc.com/gx/en/insights/industry40.html

Conclusions

  • Review of the organisation’s presence in social networks and media
  • Review of the organisation’s use of the Internet for business purposes
  • Review of the organisation’s practices aligned towards IR 4.0

Resources

(http://www.differencebetween.net/technology/differencebetweensocialmediaandsocialnetworking/)

  • The Ultimate Guide to Public Social Networks vs. Private Online Communities

(https://www.business2community.com/socialmedia/ultimateguidepublicsocialnetworksvsprivateonlinecommunities0926478)

(https://www.ofcom.org.uk/__data/assets/pdf_file/0024/134907/childrenandparentsmediauseandattitudes2018.pdf)

plan/)

Resources

  • Understanding The Role Of Internet On Purchase Decision Of Teenagers In Patna& Ranchi

(http://journal.iujharkhand.edu.in/May2017/UnderstandingTheRoleOfInternet.html)

(https://www2.deloitte.com/us/en/insights/focus/industry40/buildingcapabilitiesthroughcollaborationsstartups.html)

(http://www.apu.edu.my/APUindustryrevolution40)

  • What Industry 4.0 means for capital projects and infrastructure/ PwC

(https://www.pwc.com/us/en/industries/capitalprojectsinfrastructure/library/industry40capital

Resources

  • What Industry 4.0 means for capital projects and infrastructure/ PwC

(https://www.pwc.com/us/en/industries/capitalprojectsinfrastructure/library/industry40capitalefficiency.html

Questions ?

ks.lam@gmail.com