Strategic Management

Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.

Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

  • How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
  • Who are Magnolia Brands’ major competitors?
  • What other factors are affecting the growth of Magnolia Brands?
  • What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
  • What are some of Magnolia Brands’ strengths and weaknesses?
  • How does the new show represent an opportunity in the home remodeling industry?
  • What challenges or threats might Magnolia Brand face?
  • What measurements can be used to determine if the new show is successful?
  • What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?