Strategic Marketing Plan

Wk 2 – Apply: Signature Assignment: Part A: Strategic Marketing Plan [due Mon]

Assignment Content

  1. Complete Part A of the Strategic Marketing Plan.

    Please use the following updated Strategic Marketing Plan Template for your week 2, week 4 and week 6 individual assignments, posted just below this sentence:

    MKT574v1_StategicMarketingPlanTemplate MOD .docx

    Please, use this modified STRATEGIC MARKETING PLAN FOR YOUR ASSIGNMENT and complete each section of Part A, respecting sections, sub-sections and titles as they are indicated in the Strategic Marketing Plan template MOD.docx

    Please, make sure that you address the SWOTT (yes two ‘Ts’) with the second T meaning Consumer and Industry Trends. In your Strategic Marketing Plan you must add a section for TRENDS. Also, make sure that the Strategic Marketing Plan addresses both Positioning and Targeting. This is all outlined in the Modified Strategic Plan Template.