Strategy in the Global Environment

Unit 5 Assignment: Strategy in the Global Environment

Creativity and innovation are two of the key elements needed to successfully start a new business. For this assignment, you will perform a PEST Analysis on a new business that you plan to create and use this analysis to describe how you intend to grow your business in the global environment. See the attached document for complete instructions and grading rubric. For the PEST Analysis, use this  template.