STUDENT PRODUCT ASSESSMENT TASK

STUDENT PRODUCT ASSESSMENT TASK

 

 

Task Number 2    of   2 Task Name Prepare a report on a promotional activity
National unit/s code  

BSBMKG513

 

National unit/s title Promote Products and Services to international markets
National qualification code  

BSB50815

 

National qualification title Diploma in International Business
RMIT Program code  

C5372

 

RMIT Course code MKTG7989C

 

Section A – Assessment Information

Duration and/or due date:

 

This assessment task is to be completed by week 15 (31 May, Sunday no later than 11.59pm)
Task Instructions
 

Type of Product (tick which applies)

☐ Project

ü Report

☐ Portfolio

☐ Case study

 

Summary and Purpose of Assessment

This assessment task has been designed to demonstrate your ability to plan and schedule promotional activities in an international business setting for a proposed international trade show. It encourages you to understand how products and services are promoted and how global organisations operate.

 

This assessment task is second of two required to demonstrate competency for this unit.

 

Assessment Instructions

 

What

You must complete this assignment on an Australian organisation that intends to or currently operates internationally. You will need to select a business which has information that is publicly available. Prior to proceeding with this assessment, you should seek approval of the selected organisation from your assessor via email.

 

For this assessment you are required to develop a marketing and promotional activities plan for an Australian organisation to promote its product/s or services overseas by taking part in a trade show in a chosen international market.

 

Questions:

 

1.       Select an Australian organisation that intends to or currently operates internationally. Suggested list of Australian companies to choose from include: Baxter Boots, Blundstone Footwear, Rip Curl, Billabong, Uggs-N-Rugs, Bega Cheese, Australian Vintage Limited wines, Penfolds, Accolade Wine, R.M.Williams, Sukin, A’kin, G&M Cosmetics, Hardys, Yalumba, Cotton On, De Batoli, Crumpler, Blackmores, Treasury Wine, Boost Juice, Bulla Dairy Foods, Seppelt, Treasury Wine, Tarocash, Darrell Lea, Paspaley Pearl, Sportsgirl.

 

2.       You are to create two action plans. The first action plan required is to schedule what activities need to be done before the trade show. This should be done using a Gantt chart to include timelines and costs that are realistic and consistent with budget resources. The second action plan will be developed for any promotional activities during the trade show. This must take into consideration the cultural aspects and features of the audience.

 

3.       Create timelines and costs for the participation in the international trade show are realistic and consistent with budget resources.

 

4.       Identify and list international business networks that can assist in implementing promotional activities.

 

5.       Discuss how you would establish and conduct relationships with the list of international business networks listed above. Outline how these networks would assist in implementing promotional activities for your organisation.

 

6.       Identify, allocate and supervise roles and responsibilities of both the overseas personnel and domestic personnel for delivery of the promotional activities.

 

7a.   Referring to the two action plans that you developed above, seek feedback on these action plans by posting a summary explanation of the plans onto international marketing online forums such as:

https://forums.digitalpoint.com/

https://www.marketingprofs.com/ea/

https://www.linkedin.com

 

In your summary explanation you must ask for feedback from someone who specialises in international marketing and is not located in Australia.

 

You can also use generic forums that have a sub forum dedicated to international marketing such as:

https://www.Quroa.com

https://www.reddit.com

Review the feedback provided on your promotional activities from domestic and international marketing experts. You will be required to provide links to your posts or screenshots as an appendix to this assessment, as the feedback must be provided by someone qualified in the field of international marketing.

 

7b.   Analyse the feedback you have collected from the above forums and provide feedback on the promotional activities completed for any future continuous improvement for both the domestic and international markets.

 

8.       Explain how you would assess the effectiveness of the actions plans to focus on timelines, costings and processes. How would you share this information to personnel and agencies involved in the promotional activity. They would then note how they would address improvement future promotional activities.

 

9.       At the end of the promotional activity provide suggestions on how you would communicate your conclusions and advice on forthcoming promotional activities.

 

10.    You must create a report to present your findings and follow the report structure format provided on page 3 & 4 of this document.

 

11.    The word limit for the report should be between 2000 and 2500 words. The report should be fully referenced.

 

 

Information must be well presented in a clear, concise, logical and business-like manner, using clear English expression.

 

Where

You will be provided half an hour before the conclusion of each class to work on this assessment task however they are expected to complete most of the assessment outside of class time.

 

How

You will be assessed according to the criteria outlined in the Criteria for Assessment  on page 5.  All criteria identified must be addressed to satisfactorily complete this Assessment Task.

 

Instructions on submitting your Product Assessment

Students must submit the marketing and promotional activity report online (Canvas).

 

Conditions for assessment
·        For this assessment you will work in groups of 2 to promote their product in an international trade show.

·        The final report must be an individual submission.  You will be assessed separately against the assessment criteria for the task.

·        This is a written assessment.  You must make arrangements with your assessor as soon as possible if you are eligible for special allowance or allowable adjustment to this assessment.

·        You are allowed to seek clarification or guidance from your Assessor about the assessment task

·        You must submit your work online via Canvas

·        You will be assessed as satisfactory or not satisfactory.

·        You should ensure that you submit assessments on or before the due date.

·        You should retain a copy of your assessment tasks. (hard copy and soft copy)

·        Each page of the assessment should include header with the your name, your student number, the title of the assessment, unit code and title and page numbers.

·        You can appeal the assessment decision according to the RMIT Assessment Processes

Instructions on submitting your report
Students must submit the marketing and promotional activity report online (Canvas)..
Equipment/resources students must supply: Equipment/resources to be provided by RMIT or the workplace:
·        Access to a laptop or mobile device

·        Internet access if not on campus

 

·        Hard copies of the student version of this assessment task OR access to soft copies on Canvas

·        Access to Learning Management System Canvas

·        Appropriate space to complete the assessment in class where required

·        Suitable classroom with tables and chairs

 

Report structure format template below

Use the following format below for this assignment:

  Report presentation

Students must adhere to the following requirements below:

o    RMIT student product assessment task sheet

o    Use Arial font type and size 11pt

o    Use one and a half line spacing

o    Use only black font colour

o    Be typed print (not hand written) and include numbered pages

o    Be proofread, including spelling and grammar checked

o    Include a title page

o    All information used or cited in your assignment must be referenced

o    (include a reference page).

 

  Title page

Course code, course name, project name, brief description, prepared for, prepared by,

date of completion

  Executive summary

Summary of main issues. Not to exceed 1 ½ page

  Content page

Topic headings and sub-headings with accompanying page numbers

 

1

Overview of the company

Name of the company, company location, type of business, ownership, if applicable, when founded ie. date established (Maximum 1 to 2 short paragraphs).

 

2 Trade show

2.1    Brief introduction of the trade show for your business

2.2    Trade show’s objectives

2.3    Trade show’s audience

2.4    International business networks

3 Business objectives

Clearly specify why the trade show aligns with your business marketing goals, and what you expect to achieve from your presence at the trade show.

4 Action plans

 

4.1    The first action plan required is to schedule what activities need to be done before the trade show. This should be done using a Gantt chart to include timelines and costs that are realistic and consistent with budget resources. E.g. printing brochures, booking airfares and accommodations.

4.2    The second action plan will be developed for any promotional activities during the tradeshow. This must include cultural aspects. E.g. Product presentation, distribute brochures, networking, cultural aspects and features of the audience.

5 Roles and responsibilities for delivery of promotional services

5.1    Staffing domestic

5.2    Exhibition Liaison international

6 Review the effectiveness of promotional activities

 

6.1.  Referring to the two action plans that you developed above, seek feedback on these action plans by posting a summary explanation of the plans onto international marketing online forums such as:

https://forums.digitalpoint.com/

https://www.marketingprofs.com/ea/

https://www.linkedin.com

 

In your summary explanation you must ask for feedback from someone who specialises in international marketing and is not located in Australia.

 

You can also use generic forums that have a sub forum dedicated to international marketing such as:

https://www.Quroa.com

https://www.reddit.com

Review the feedback provided on your promotional activities from domestic and international marketing experts. You will be required to provide links to your posts or screenshots as an appendix to this assessment, as the feedback must be provided by someone qualified in the field of international marketing.

 

6.2 Analyse the feedback you have collected from the above forums and provide feedback on the promotional activities completed for any future continuous improvement for both the domestic and international markets

7 Conclusions and recommendations

How would you communicate constructive advice on forthcoming internationally based promotional activities and provide constructive improvements for future Trade Show participation.

8 References

List your references here

9 List of appendices (if applicable)

Appendix A

Appendix B

Appendix C

Appendix D

 

 

 

 

Section B – Marking Guide

Below is a checklist for how this assessment task will be judged as satisfactory or not satisfactory.

Key Criteria that must be demonstrated
The marketing and promotional activity plan report must include the following:

 

Criteria for Assessment Satisfactory Comment
Y N
A. Executive Summary

Evidence of summary of main issues.  Not to exceed one and half pages.

     
B. Overview of the company

Provide brief overview of the company.

     
C. Trade show

Identify the most appropriate trade show for your business

     
D. Business objectives

Clearly specify why the trade show aligns with your business marketing goals, and what you expect to achieve from your presence at the trade show.

     
E. Action plans

Part 1. Include an action plan for activities before the trade show.  Outlining timelines and costs that are realistic and consistent with budget resource.  Using a Gantt chart.

 

Part 2. Include an action plan for activities during the trade show.

 

     
F. Roles and responsibilities for delivery of promotional services

Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel.

     
G. Measuring the effectiveness of the trade show marketing

Seek feedback to assess the effectiveness of the trade show to identify possible improvements for participating in future trade shows.

     
H. Conclusions and recommendations

Explain how you would communicate constructive advice on forthcoming internationally based promotional activities and provide constructive improvements for future Trade Show participation.

     

 

 

Section C – Feedback to Student

 

Has the student successfully completed the task?    Yes              No
     
Feedback to student:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Assessor Name Date