Format: Essay format. Please ANSWER ALL QUESTIONS individually.


This assignment carries 40 marks out of the whole course.


Distribution: The case and the associated questions will be released before class (10 am) on Tuesday 1st December.


Submission: Please submit a document containing all your answers via the TurnitIn portal on the Moodle course web site on or before Friday 11th December 2020 at 17:30.



This examination should be performed individually. Students shall be aware of the University regulations about dishonest practice in course work, tests and examinations, and the possible consequences as stipulated in the Regulations Governing University Examinations. In particular, plagiarism, being a kind of dishonest practice, is “the presentation of another person’s work without proper acknowledgement of the source, including exact phrases, or summarised ideas, or even footnotes/citations, whether protected by copyright or not, as the student’s own work”. Students are required to strictly follow university regulations governing academic integrity and honesty.



Articles to Read for the Assignment


The assignment is based on Articles A and B (available in separate documents). The articles are:


  1. Simon Head (2014). Worse than Wal-Mart: Amazon’s sick brutality and secret history of ruthlessly intimidating workers. Excerpted from Mindless: Why Smarter Machines Are Making Dumber Humans. New York, NY: Basic Books.


  1. Michael Sainato (2020). “I’m not a robot”: Amazon workers condemn unsafe, gruelling conditions at warehouse. Manchester, UK: The Guardian, 5 February 2020.



Questions (please answer all)


  1. Identify and explain the main ethical issues concerning the working conditions of the employees, who are conducting operations in the fulfillment center warehouses of Amazon.com.


  1. With reference to working conditions in the fulfillment centre warehouses of Amazon.com, and the goals of the associated arrangements, assess the needs and interests of the various stakeholders of Amazon.com, and evaluate how effectively and fairly the firm is balancing their needs and interests.


  1. Provide an ethical assessment of the impact of working conditions on the well-being of employees working in the fulfillment centre warehouses of Amazon.com.


  1. Provide an ethical assessment of the impact of the arrangements in the fulfillment centre warehouses on the profitability and reputation of Amazon.com.


  1. Apply at least THREE ethical frameworks or principles to analyze the ethical issues and problems in this case.


  1. Recommend and justify to Amazon.com some alternative arrangements for labour conditions in the fulfillment centre warehouses that you consider might better fulfil the social responsibility of the firm.


  1. Explain and justify what actions by governments or other stakeholders would, in your opinion, help to resolve the main problems in the case, and set an excellent standard for labour management in the e-commerce and e-retail industry.