Telecommunications Engineering

Use book Consumer behavior building marketing strategy 13th edition

By David l mothersbaugh

Del I Hawkins

Respond to the following in a minimum of 175

Respond to the following in a minimum of 175 words:

  • Describe TWO recent purchases you have made. What uncontrollable factors, if any, triggered problem recognition? Did they affect the desired state, the actual state, or both? What role does problem recognition play in the consumer-decision making process?